Privacy Policy
Effective Date: 1 January 2024
1. Introduction
Welcome to Aera! This Privacy Policy describes how Aera (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you use our website www.a-era.co and our services.
2. Information We Collect
We collect the following categories of personal information:
- Contact Information: Name, Email, Phone
- Shipping and Billing Address
- Payment Information
3. How We Use Your Information
We use your information for the following purposes:
- Order Processing: To fulfill and manage orders, including processing payments, arranging shipments, and providing invoices.
- Marketing: To send promotional materials, newsletters, and updates about our products and services. You can opt-out of marketing communications at any time.
- Customer Support: To respond to your inquiries, provide customer support, and address any issues or concerns you may have.
4. Cookies and Tracking
We use cookies and similar tracking technologies to:
- Enhance your browsing experience.
- Personalize your interaction with our website.
- Analyze user behavior and preferences.
- Monitor and improve the performance of our website.
We use third-party services, including:
- Google Analytics: To analyze website traffic and user behavior.
- Facebook Pixel: To track the effectiveness of our advertising on Facebook.
- TikTok Pixel: To track the effectiveness of our advertising on TikTok.
Hotjar: To conduct A/B testing and improve user experience.
5. Third-Party Services
We engage third-party services to support our business operations:
- Stripe: For secure payment processing.
- Google Analytics: For website analytics and tracking.
- Hotjar: For A/B testing and user experience improvements.
- Wordfence: For site security.
- Cloudflare: For CDN (content delivery network) and enhanced security.
6. Security Measures
We implement various security measures, including:
- SSL Certificates: To encrypt data during transmission.
- Wordfence: For firewall protection and detection of malware.
- Cloudflare: For CDN and enhanced security.
7. Handling Sensitive Information
We do not store sensitive payment information on our servers. Stripe handles the security of payment processing.
8. Data Retention
We retain your personal information as long as necessary for the purposes outlined in this Privacy Policy. You can request deletion of your data by contacting us at privacy@a-era.co.
9. User Rights
As a user, you have the following rights:
- Right to Access: You can request access to the personal information we hold about you.
- Right to Correction: You can request corrections to any inaccuracies in your personal information.
- Right to Deletion: You can request the deletion of your personal information.
- Right to Restrict Processing: You can request restrictions on how we process your personal information.
- Right to Data Portability: You can request a copy of your personal information in a structured, commonly used, and machine-readable format.
10. Policy Updates
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on our Privacy Policy page.
11. Legal Compliance
We comply with the General Data Protection Regulation (GDPR) in the European Union and the Personal Data Protection Act (PDPA) in Singapore.
Contact Us
If you have any questions or concerns about our Privacy Policy, please contact us at privacy@a-era.co.
